E-mail Marketing Specialist

E-mail Marketing Specialist

Nikon Europe BV – Nikon Imaging Division

Amstelveen, the Netherlands

Currently we are looking to recruit an E-mail Marketing Specialist for the Imaging Division at Nikon Europe BV. You will be joining a rapidly evolving and dynamic European marketing team. As our E-mail Marketing Specialist, you are the key person to develop and execute a comprehensive e-mail marketing campaign strategy to increase the performance of our e-mail channel and to achieve our D2C targets. We are looking for a positive and driven person with strong organizing and communication skills with ideally extensive experience within a CRM E-commerce driven environment. You will report to the Manager D2C Marketing and collaborate closely with the Marketing Automation Lead, local CRM team, Marketing Communications Manager, and local Marketing teams.

Nikon is a world leader in imaging products. Its technologies continue to play a significant role in defining the photographic industry. Beyond photography, Nikon is also a leading innovator of precision optical lens devices and imaging devices. Based in the European headquarter in Amstelveen, Nikon Europe B.V. supports all business units across all branches in Europe.

Main responsibilities

• Develop and execute a comprehensive e-mail marketing campaign strategy in alignment with our overall CRM strategy to increase the performance of our e-mail channel and to achieve our D2C targets.
• Execution of weekly operational tasks such as creation of newsletters for multi-country campaigns, align continuously with local CRM team members, handling sending process and alignment on segmentation and e-mail flows.
• Design compelling, relevant, and user-friendly newsletters that resonate with our target audience and improve target KPI’s.
• Create appealing email templates and compelling call-to-actions in our campaigns to drive sales and engagement among our customers.
• Analyze effective strategies and user behaviors to refine and give data-driven recommendations for our E-mail content, layout, and overall strategy.
• Collaborate closely with the Digital Marketing, Marketing Communications, and D2C teams to optimize campaigns, align on content approvals, incorporate educational and inspirational content, and create automated journeys and personalized experiences with the Manager D2C Marketing. 
• Define content requirements and brief content team, closely align with Communication Manager for overall Communication planning.
• Nurture long term customer relationships to generate clear signposting in their journey.

Required profile

• A bachelor’s degree in marketing, digital marketing, business combined with marketing technologies or equivalent experience desirable.
• A minimum of 3-year experience in a similar role, preferably in an multi-market environment 
• Fluent in English, with proficiency in other languages being desirable.
• Experienced with e-mail marketing software ideally SFMC.
• Strong experience in A/B testing strategies.
• Have a deep understanding of the customer journey of our audiences to plan timely and relevant e-mail marketing campaigns.
• Data driven and strong analytical skills.
• Proven understanding of customer behavior and psychology
• Exceptional in customer centricity and customer-oriented strategies
• High-level knowledge of e-mail campaign strategies to nurture audience.
• Understanding of marketing mix and importance of channel integration & attribution
• Strong skills in tracking tools like Google Analytics.
• Ability to convert customer data into insights, advice, and actions.

What do we offer you?

We offer a dynamic and challenging working environment where no two days are the same. We provide an opportunity to further develop your organizational talents. We give you space for your own initiative and creativity. We offer a competitive salary and good secondary employment conditions, including a fully paid pension by the employer.

Interested? Tell us about yourself

Tell us about your professional growth to date, and your goals for the future. Which projects or achievements are you most proud of? What’s been your biggest challenge so far, and how did you overcome it? If you think you’d be a good fit for this role, send your CV and a short cover letter to Maud te Slaa, HR Business Partner, at maud.te.slaa@nikon.com.